John Davies

Just Cash Flow



John Davies is the founder and CEO of JLG Group PLC which is focussed on helping to bridge the funding gap that has restricted the growth of British SMEs.  He is responsible for driving the company’s strategy and growth plans in the UK and across Europe and he uses his vision, creativity and experience to develop innovative solutions for investors and customers alike.

The Group helps businesses to invest and grow through its three subsidiaries, Just Cash Flow PLC, Just Finance Loans & Investments PLC and Just Bridging Loans PLC.

John has been actively involved in the consumer lending industry for over 30 years and through his own entrepreneurial spirit and experience, he has a passion for helping businesses thrive and grow.  He also strongly believes that alternative lenders have a responsibility to provide SMEs with more than much needed finance. 

He is a prominent figure on a number of business and consumer related committees and was one of the driving forces behind the formation of the Association of Alternative Business Finance and is the first Chairman. This new trade association for alternative lenders is committed to promoting best industry practice and its four key operating principles are, Transparency, Security, Fairness and Responsibility. 

John will be participating in our SME funding and awareness session.