Marketing toolkit


Making the most of your exhibiting opportunity

It is vital that your key intermediary partners and introducers are aware that you will be exhibiting at the Finance Professional Show. The FP Show boasts an average of 1,800 visitors walking through the doors annually at Olympia and that is partly down to effective pre-event marketing by exhibitors.

We are committed to ensuring that you have all of the tools you need to communicate your presence at the Show to your contacts.

Our plan is to keep things simple, yet effective – it’s worked a treat over the past four years.

Below is a list of options which we recommend that you take advantage of to maximise your return on investment. All of these opportunities are made possible by us, for you - free of charge.

(All that we ask is that, where possible, links go back to the FP Show website and registration page!)

PRE-SHOW MARKETING

Downloadable resources

- FP Show logo

- Web banner

- Email signature

Add this graphic to the email signatures of all of your company members, so that during daily correspondence ahead of the Show your clients and customers are well aware of your involvement and where they can find you on the day.

- Free personalised invitations to email out

These direct digital marketing files will be available from mid-September for exhibitors to send out to their contact bases and will include highlights from the conference programme and other visitor information – this is the best way to target large numbers of potential visitors and contacts for the day. Please request your version by emailing info@fpshow.co.uk.

- Social media

Follow us on Twitter @FP_Show where we will be marketing the Show and communicating exhibitor information and news daily.

The official hashtag for the Show this year is #FPShow2017.

 

ONSITE MARKETING

Show Guide

Each exhibitor will have an entry in the official Show Guide on November 8th. You may also have a full- or half-page advert as part of your package or purchased as an additional item. In order for us to put the Show Guide together as efficiently as possible – and for the end product to look glossy and professional – we have put together some guidelines below.

Please make sure you or the person responsible for supplying these assets is familiar with the specifications in order to avoid delay and/or possible exclusion from the Show Guide if we cannot get the formatting corrected in time – we’d want to avoid this latter consequence at all costs.

Complete your show guide listing here. Send completed forms to info@fpshow.co.uk - the deadline for submission is 1st October.

Advert specifications are as follows:

  • Full page – 210mm wide x 297mm high with 3mm bleed
  • Half page – 210mm wide x 148.5mm high with 3mm bleed
  • Format: Print-ready PDF with all typefaces embedded and any transparency flattened. All spot colours should be converted to CMYK. Crop marks should be included.
  • A visual should be enclosed with all artwork

Bronze package exhibitors are able to upgrade or purchase ad space in the Show Guide – please speak to Rachel or Ruth for further info.

Please send your finalised advert artwork to info@fpshow.co.uk by 1st October.

 

Find out how you can extend your brand's exposure before the show and onsite through various sponsorship opportunities. Contact Rachel Fellows today for more information.

A full list of sponsorship opportunities is available here and info regarding additions to your stand package to maximise your presence at the Show can be found here.

If you have any questions about the marketing assets or implementation thereof, please contact Caron Schreuder on 0203 818 0162.